Hi Every Here I will Share with you some data's about the
Digital Marketing Agency botches in each Digital Marketing Agency As the year
2015 progresses, the message is loud and clear. Digital marketing is here to
stay and is consistently becoming an important consideration of marketing
budget for most companies. Companies now are spending equal amounts for TV and
on digital. So what now? Well if your website is not fulfilling the latest
developments or you are not doing Content Marketing or Search Engine
Optimization (SEO) or else developing some strategy for Search Engine
Marketing, you might well start doing so. However, buying into the hype of
different digital jargons seen online or on social media without a true
understanding of the results of digital marketing efforts may turn your
marketing effort into a damp squib without the expected results. Here are the 3
biggest mistakes in digital marketing often made by most companies.
Mistake 1: Poor Planning
One biggest mistake that is made in digital marketing is the
absence of an organized cohesive strategy, resulting in a waste of valuable
time and money, not to mention the loss of opportunity. Before investing, you
should plan the following for effective digital marketing in digital marketing agency in Delhi:
· Understand your market: A sound understanding of a brand's
competitors, customer demographics, geographical boundaries, existing
distribution channel, and knowledge of market trends (both about the product
and demographic).
· Perform a SWOT analysis: Find your opportunities, threats,
strengths and weaknesses.
- Strengths (internal, positive factors)
- Weaknesses (internal, negative factors)
- Opportunities (external, positive factors)
- Threats (external, negative factors)
· Clear definition of your marketing objectives: What
results you are looking for with your marketing efforts and what KPI's and
goals will you use for measuring success?
· Have a budget: What is your budget for this marketing
effort and what are the individual marketing channels?
Mistake 2: Unrealistic Expectations
It should be noted at the very outset that digital should
not be taken to mean instant results, especially with companies who are new to
this digital marketing practice. In fact, it takes some time for digital
campaigns to develop, optimize and improve to get the results you expect for.
It is imperative that clients are given realistic expectations. Here are the average
timelines per service offered:
Pay Per Click Campaign: 90 days.
Search Engine Optimization: 90 - 180 days.
Social Media: 30 days.
Mistake 3: Not Being Informed
The presence of new analytics software makes it easy to
track and analyze every view, every click and every dollar. However, what is
important is to be informed about how the marketing budget is being spent by
the company. So if a marketing agency is working for a brand, important data
points should be known to key stakeholders. Hence, if it is a PPC campaign, you
should have the knowledge of how to log into AdWords and also be able to check
the account history as well as follow any account modifications. This should be
true with the different digital aspects. You should have a fair knowledge of
the KPI's, the terms and best practices.
If you don't have the time to go through learning materials,
hire a consultant who could run audits and help in removing unqualified work.
This will keep the primary marketing agency and staff on their toes and save
you money.
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courtesy of http://ezinearticles.com/?3-Digital-Marketing-Mistakes-You-Should-Be-Careful-About-in-2015&id=9015029
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